Powerful 5 SEO Link Building Strategies in 2023

Powerful 5 SEO Link Building Strategies in 2023

How to get backlinks that will boost your search rankings and help you build your brand Powerful 5 SEO strategy should include backlinks, but they are not a victory that can be achieved by setting something up once and forgetting about it. 

As time passes, backlinks may disappear, turn harmful, or simply lose some of their significance. To maintain a good search ranking, you must continually looking for fresh chances for backlinks.

I think about SEO throughout the day at work and assist others better it, so I've learnt a lot of original methods for obtaining backlinks. 

Here are the top 5 SEO Link Building Strategies in 2023

1. Copy the SEO backlinks of your rivals

2. Implement the broken link building technique

3. Make an effort to retrieve lost backlinks

4. Building links using images

5. Write guest posts

1. Copy the SEO backlinks of your rivals

Finding out who is linking to your rivals is a major advantage. You can be sure that competitor backlinks will be high-quality backlinks for SEO because they are virtually probably on websites related to your niche.

There are tools (both free and paid) that can assist you study the backlink profiles of your competitors, but this could be a labor-intensive manual process. I'll use my free tool, Online Backlink Checker (a component of Link-Assistant.com), as an illustration, but the procedure would be essentially the same for any other program.

Simply open the tool, type the competitor's URL, then click Check backlinks to complete the process. The program will audit the domain and produce a backlink profile that includes historical data, the quantity of backlinks, and the percentage of dofollow backlinks. 

Here's what that might look like.

Look through the backlink pages, select the best prospects, and then get in touch with those websites to ask them to link to your website. 

Just remember to check to see whether you already have a backlink from those sources before you contact them; if you do, recognize that before requesting another.

2. Implement the broken link building technique

Finding backlinks to 404 pages on other websites, contacting those websites, and requesting they replace the 404 link with one pointing to a related page on your website is the practice of "broken link building." It's a fantastic technique to gain backlinks and provide value to the website that is providing them.

These broken backlinks can be located mostly in two ways:

Identify broken backlinks from your rivals.

To perform this type of study, you can utilize a backlink analysis tool (mine is called SEO SpyGlass). To locate high-authority dofollow backlinks that are returning 404 errors, you can filter the results.

Your potential customers are now those backlink providers. Visit the page where the broken link is located, determine whether you have a pertinent page to replace it with, and if so, get in touch to offer the suggestion. If it's really relevant, people might click on your link to avoid getting a 404 instead of spending the effort to discover a suitable alternative.

Examine the website you want backlinks from to check if it has any relevant broken links If there is a particular website you want backlinks from, you can examine it. This data is displayed in the Site Structure > Site Audit > Links > Broken links area of my product, WebSite Auditor.

Once more, offer the site owner a replacement if you have one that is appropriate. You may even produce new content that you then offer them if you believe it would be a worthwhile backlink, but bear in mind that there is no assurance the work you put in would be rewarded.

Be open and honest with the folks you are trying to reach. Make it obvious that the link you're advising they utilize is from your website and that you believe it would be a suitable replacement, rather than sounding like you're just trying to help them. If you try to hide it, the decision-maker a genuine person will see right through you.

3. Make an effort to retrieve lost backlinks

It's beneficial to take the effort to identify which of your old backlinks are broken or have vanished in addition to acquiring fresh backlinks. You would change the Backlink Page Info for your website in SEO SpyGlass by going to Backlink profile > Backlinks.

SEO SpyGlass backlink page information

The program will scan the chosen pages again and notify you if any links were lost.

Check SEO SpyGlass for missing backlinks.

You can view the website's missing backlinks in Site Explorer > Backlink Profile > Backlinks > of Ahrefs, another excellent tool. Lost:

There are numerous causes for your links to have disappeared, including:

• The site owner might have changed the link (link is missing).
• The backlink page may no longer exist (page not found).
• The website might not be accessible right now (site is down).
• It's possible that the page won't be indexed.

You must get in touch with the site owners and request their help if a backlink is missing. You might ask them to put your link on an other page if the prior one has been erased, restore the backlink if it was removed, or remove the noindex directives from their pages, depending on the issue.

4. Building links using images

It makes reasonable that people would click on images because they draw attention and take up space. In order to increase the number of backlinks, it is worthwhile to create and promote visuals (infographics, graphics, product shots, comics, you name it).

However, if you use an image as a backlink, make sure the link goes to the larger page where the image is located and not to the image directory. Links to image directories that end in.gif,.png,.jpg, etc. are dead ends, resulting in a waste of traffic.

Set up filters in your SEO tool to check if any target URLs contain image formats to see if any of your backlinks point to picture directories.

Ask the website owner to replace any that you find with a link that directs to the page featuring the image. They ought to be fine with linking to the appropriate location if you're letting them embed your image on their website.

To find out if somebody is using your photographs, you may simply check Google Images. You can ask them to add a link if the website is reliable and you're okay with them leaving it there. (If the website seems dubious, it's worth asking them to remove it.)

5. Write guest posts

Guest writing will increase your credibility and expose your brand to new audiences, but it's also a terrific SEO tactic if you can integrate a link to your website into the text. For additional information on how to identify the perfect possibilities and have your guest posts published, look at this article on how to guest post for SEO

Writers have already invested time and effort in growing a devoted audience. Guest blog postings provide you the chance to address that audience all at once.

You receive more than simply the implied endorsement of the host blogger when you publish a guest post. Additionally, you can use their audience to expand your own by leveraging it.

Influencers, however, do not give up their platforms out of a sense of altruism.

Understanding what the blogger wants to get out of your guest articles will help you land opportunities as a guest blogger and then nail those guest pieces.

This essay will explain what a guest post is, why authors should write them, how to produce one of the highest caliber, and how to promote one.